Creators Brands Impact Social Growth Partner

The evolution of
influencer
marketing

We guarantee real social impact through creators, influencers, amplification, and technology.

+150

Campaigns managed

+100M

Cumulative reach

6

Countries of operation

Why work with Duh! Creators?

We are the Social Growth Partner for brands and agencies that play to win.

Dedicated specialization

The creator ecosystem demands full-time focus and deep market knowledge.

Proprietary measurement methodology

Measuring real social impact requires a centralized, proprietary methodology that goes beyond vanity metrics.

Technology and relationships

Scaling campaigns requires advanced technology and years of specialized relationships with creators.

+150

Campaigns managed with strategy, creativity, and technology to achieve more relevant, measurable, and effective results.

The problem we solve

Influencer marketing faces challenges that hold back real results.

01

Names are bought, not results

The market prices influencers as commodities — focused on follower counts rather than the actual campaign objective.

02

Vanity metrics with no real value

Millions of impressions that don't clearly translate into business impact, making it hard to justify budgets.

03

No guarantee or methodology

Every agency quotes a different rate for the same creator. Informality and no industry standards.

How we solve it

Strategy, creativity, and technology integrated end-to-end.

01

Creator strategy

We select the optimal mix based on campaign objective, real audience, verified engagement, and brand target alignment.

02

Strategic amplification

We combine high-credibility organic content with creative ideas and paid media to maximize reach.

03

End-to-end technology

Proprietary platform for full campaign management: profiles, content approval, scheduling, and real-time reporting.

Capabilities that add to every campaign

We complement every campaign with services that add impact and professionalism.

Content strategy & creativity Content production & curation Product shipment coordination Exclusive audience amplification Event support Legal support & contracts Media & social advertising

We add strategic communication and relationship services to scale your presence across every channel.

Digital PR & Branded Content Storytelling & spokesperson training Trend monitoring, benchmarking & social listening Digital & traditional media mapping and management Relationship management with journalists, KOLs & stakeholders Full audiovisual production & filmmaking Media & event coverage Brand ambassador programs End-to-end event & activation planning

Creators at every level

We work with every tier of influence to build the ideal mix for each campaign.

Celebrity creator

Celebrity

★

Famous beyond the feed

Macro-influencer creator

Macro

500K–1M

Followers

Mid-tier creator

Mid

50K–500K

Followers

Micro-influencer creator

Micro

10K–50K

Followers

Nano and UGC creator

Nano / UGC

–10K

Followers

* We do not represent creators.

Interactive platform

All campaign management in a single tool.

Demographics & audience

In-depth analysis of each creator's real audience.

Profile moderation

Curation and verification of each profile before the campaign.

Content approval

Centralized approval workflow between brand and creators.

Calendar

Full visibility of posts and publishing timelines.

Reporting

Real-time reports with the metrics that matter.

Profile performance

Historical performance tracking for every creator.

Campaigns with real impact

Results that prove our methodology in action.

Gas & Oil

Shell Box

Consumer Goods

Makro

Gas & Oil

YPF

Finance

Santander

Consumer Goods

Lay's

Automotive

Bridgestone

Airlines

Aeropuertos Argentina

Consumer Goods

Frizze

Brands we've powered

Mondelez
Lay's
Bimbo
Colgate
YPF
Bridgestone
Fiat
Renault
Citroën
BYD
Mondelez
Lay's
Bimbo
Colgate
YPF
Bridgestone
Fiat
Renault
Citroën
BYD
LATAM
Visa
Banco Macro
Supervielle
Santander
Stellantis
Makro
Shell
Frizzé
Aeropuertos Argentina
LATAM
Visa
Banco Macro
Supervielle
Santander
Stellantis
Makro
Shell
Frizzé
Aeropuertos Argentina

Our way of working

A structured 8-step flow where client and Duh! work in sync.

01
Client

Brief submission and campaign objectives

02
Duh!

Ideal profile proposal

03
Client

Profile approval

04
Duh!

Contracting and production briefing

05
Client

Script approval

06
Duh!

Content production

07
Client

Final content approval

08
Duh!

Publishing, scheduling, and reporting

What do we measure?

Real KPIs that connect action to business outcomes.

Reach

Reach

Total unique people who saw the content.

Impressions

Views

Total views of the published content.

Interactions

Engagement

Comments, likes, saves, shares, and mentions.

ER

Engagement Rate

Interactions divided by total campaign views.

Costs

CPC / CPE / CPM

Cost per contact, per engagement, or per impression.

Click Rate

CTR

Link clicks divided by story views.

The people behind Duh!

Senior team with a mix & match approach and regional presence.

Mariana Di Giacomo

Mariana Di Giacomo

General Manager

Andrea Santoro

Andrea Santoro

Business Development Manager

Carla Natali

Carla Natali

Strategist & Operations Lead LATAM

María Carrasco

María Carrasco

Influencer Advisor LATAM

Milagros Maldonado

Milagros Maldonado

Account Planner Digital

Local operations across LATAM and beyond

On-the-ground teams operating with local insight in every market.

Argentina

Buenos Aires

Brazil

São Paulo

Chile

Santiago

Mexico

Mexico City

Spain

Madrid

United States

Miami

70%

of marketing managers allocated budget to influencer campaigns in 2025.

70%

of consumers research a product after seeing an influencer recommendation.

64%

of consumers who follow influencers place a high level of trust in them.

Source: Spark

Ready to evolve?

Connect with us and start building campaigns with real impact.

Write to us →